Comedian James Veitch shares a funny story about an attempt he made to try and unsubscribe from a grocery store’s email marketing list. His agony of trying to unsubscribe leads him to conclude that instead of getting angry with the process he should just have fun with it instead. He certainly got creative in his efforts to let the grocery store know that two could play at the email game. To see a great example of a food company that understands good marketing watch Grocery Store Opera.
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