Comedian James Veitch shares with us a funny story about an attempt he made to try and unsubscribe from a grocery stores email marketing list. His agony of trying to unsubscribe lead him to conclude that instead of getting angry with the process he should just have fun with it instead. He certainly got creative in his efforts to let the grocery store know that two could play at the email game. If you’d like to see a great example of a food company that understands good marketing watch Grocery Store Opera.
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