These people are participants in a cheese rolling event held in the United Kingdom each year. It’s been a while since I featured an Idiot of the Day so when I saw this video I couldn’t pass up the chance to share it. The cheese is sent rolling down the hill and then the herd of idiots is unleashed to chase it. Whoever retrieves the cheese gets to keep it and I suppose claim the title of winner of the cheese roll. I can’t think of a better way to blow a knee out, tear a muscle or break a bone than chasing cheese down a hill.
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